Videos can be an effective way to get the knowledge your company possesses and sharing it to your customers and visitors to your website.
It is also an extremely useful way to help people solve problems involving a product you are connected with. It makes your company and website more than just a portal to contact you, but more of an information tool to find something out. Videos are a brilliant way to do this, as customers can watch, pause, understand and engage in your videos that can last up to 2 minutes in full.
To produce this content, it doesn’t even need to break your bank. Simply use the knowledge you and your employees already have, and put them in front of a camera that will be filmed and edited in a stylish way that will appeal visually as well as the content being golden. On top of this, it will all help with your website’s SEO strategies as you will have rich, fresh content updated on your site regularly and is easy for others to share.
Some examples of these types of videos are below:
- How to set up your new car with Bluetooth
- How to change a tyre
- How to tie a specific knot
- Explaining finance deals for your product
- How to build a shelf etc.
As you can see there are plenty of things from wide areas that people will find useful when watching a video. Reading some information text on the points above will be boring, difficult to understand and generally not easy to take in and relate to an action. Having the video there you can replicate what the person is doing in it, pause it so you can perfect that particular step and possibly share it to friends or family if you found it useful or if you know of someone else having a similar problem.
It works better in so many ways. Videos help solve problems. They also share valuable information so be sure to consider all elements of your Business with a video to see if it can make things easier for your customers, or provide them with additional information.