This blog is based around the below statement found in an article on Search Engine Watch.
‘So, 85.1 percent of the U.S. Internet audience viewed online video last month, up from 83.5 percent for the same month a year ago. That’s an incremental increase of 2.1 percent in the size of the audience for online video year-over-year, which is expected at this high level of market penetration.
However, the number of online content videos being watched is up 34.5 percent year-over-year, while the number of video ad views is up 195.6 percent over the same period. That’s makes the growth in video ads the big story this month.’
Let’s just let this settle in for a moment…video ads growth is at 85% in America, That’s 85% of the US’ online audience that viewed video last month. That’s incredible! Despite us not being based in the US, these trends do tend to follow across the pond. 2.1% growth from last year, in numbers is huge. We can see why there is growth and how it’s happened. Sharing videos has never been easier, viewing videos has never been easier. It’s what people want to do when online searching for products, generally browsing or listening to music. We want videos for all of those things.
We can consider that the UK is of similar figures and growth, so then we have to consider…does our Business have a video? If it doesn’t, what do 85% of the online audience do when they reach our site? Sit there and read each page of copy? Probably not. They want something to interact with, something visually appealing and something to watch that will teach them what they want to know and feed their knowledge.
The above stats paint one type of picture…use video on your websites! Contact Us to discuss this with YouNeek Productions.